.... Where do heroes come from? Are they merely the fanciful dreams of the dispossessed and downtrodden? Or are they something more, and if so, what makes a hero? Inside the soaring assembly tower of the Hero Factory, real heroes are built every day. They are the product of tireless work from design experts and robot construction specialists. Creative geniuses who work around the clock challenging the laws of physics and technology to produce extraordinary robotic heroes. Fitted with solid fiber-carbide plating, unique quasi-cores, and equipped with absolute state-of-the-art helmets and equipment. A Hero Factory hero is a being of unparalleled power who fights evil with both guts and gadgets. No one can be in any doubt as to where heroes come from. Hero Factory - we build heroes.